As we hit the halfway point of 2025, it’s the perfect time for small business owners to pause and evaluate their marketing performance. Whether you’re running local ads, posting on social media, or optimizing your Google Business Profile, a mid-year check-in can ensure your strategy is aligned with your goals—and position you for a strong finish.
At Hello Sunshine Marketing, we work with small businesses every day to fine-tune their local SEO and digital marketing efforts. Here’s how you can conduct a simple mid-year marketing audit that will keep your business growing through the rest of the year.
1. Review Key Metrics
Start by diving into your data. Look at metrics across your website, Google Business Profile, and social channels. Ask yourself:
- Has website traffic increased since January?
- Are you ranking higher in local search results?
- Are customers leaving reviews and engaging with your posts?
- Is your email open rate improving?
Use tools like Google Analytics, Google Search Console, and your GBP dashboard to pull objective insights. These numbers help identify what’s working—and what’s not.
2. Audit Your Google Business Profile (GBP)
Your GBP is one of your most valuable digital assets for local SEO. Take time to:
- Ensure your hours, services, and contact info are accurate
- Add fresh photos showcasing recent work or seasonal offerings
- Respond to customer reviews promptly
- Post weekly updates to boost engagement
Google rewards active profiles, and an updated GBP can significantly increase visibility in local search.
3. Reassess Your Goals
Did you set marketing goals back in January? If so, now is the time to see if you’re on track. Maybe you aimed to double your Instagram followers or increase leads through your website. If you’re falling short, don’t panic—June is your chance to pivot.
For example, if you’re not seeing enough engagement on social, consider shifting your focus to short-form video or trying a summer giveaway. If traffic is low, a blog refresh or seasonal SEO strategy can help attract new visitors.
4. Embrace Summer Opportunities
The summer months are full of marketing potential. Depending on your niche, you can:
- Run limited-time promotions for July 4th or summer sales
- Partner with other local businesses for cross-promotion
- Create content around summer trends or events
- Sponsor or attend community events for offline visibility
Seasonal content not only resonates with your audience—it helps search engines recognize the relevance and timeliness of your brand.
5. Plan Ahead for Q3 & Q4
Finally, use this time to start thinking ahead. Back-to-school season, fall events, and the holidays will arrive sooner than you think. Laying the groundwork now means you won’t scramble later.
Rather Leave It To The Professionals?
Have other things you’d rather be doing to grow your business than digital marketing? Consider hiring an experienced digital marketing agency like Hello Sunshine Marketing. You can leave the digital marketing to us, while you focus on other aspects of that will help grow your business. For a complimentary digital audit contact us today!
Hello Sunshine Marketing
Hello Sunshine Marketing is a woman-owned full-service digital marketing agency that helps businesses of all sizes grow their online presence and reach new customers. We offer a wide range of services, including SEO, SEM, CTV, social media marketing, website design, email marketing, and more. Our team of experienced professionals is passionate about helping our clients achieve their marketing goals. Contact us today to learn more about how we can help you grow your business. Sunshine is in Riverview, FL serving Tampa Bay and the U.S.