Google Ads campaigns
While Google Ads are best known for paid search, there are many other channels that match different parts of the sales funnel that deliver results as well including display campaigns, remarketing, YouTube campaigns and shopping campaigns. Plus, one of our favorites, Google Local Services which accredits businesses and allows you to dispute paying for leads you feel are not legitimate.
Results Driven Campaigns
Types of Paid Ad Campaigns:
- Search campaigns: best for driving sales, leads, or traffic to your website, as you can show your ads to customers actively searching for your products and services.
- Display campaigns: best for reaching people with visually engaging ads as they browse across millions of websites and apps. Utilize data and keywords to target specific audiences.
- Remarketing: best for keeping your product or service top of mind if they have not converted or taken an action.
- YouTube campaigns: some YouTube campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website. Utilize data and keywords to target specific audiences.
- Shopping campaigns: best for selling retail merchandise.
- Google Local Services: Google Local Services is a separate platform, but it is connected to your Google Ads Account. Local Services Ads help you connect with people who search on Google for the services you offer. You only pay if a customer calls, books, or messages you directly through the ad.
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Connect with me if you would like to work 1-on-1 with a team that is going to be there every step of the way. We pride ourselves in offering solutions and executing custom strategies that best suit our client’s specific situation and business needs.