sunshine News
Mid-Year Marketing Check-In: Is Your 2025 Strategy on Track?
As we hit the halfway point of 2025, it's the perfect time for small business owners to pause and evaluate their marketing performance. Whether you're running local ads, posting on social media, or optimizing your Google Business Profile, a mid-year check-in can...
Optimizing Connected TV (CTV) Campaigns for Local SEO: Strategies for 2025
As we head deeper into 2025, Connected TV (CTV) advertising is no longer just a trend—it’s a necessity. With more consumers cutting the cord and embracing streaming platforms, businesses are shifting ad budgets to CTV to stay competitive. But here's the twist: few...
Will AI in Digital Marketing Make Humans Obsolete?
Artificial intelligence (AI) is shaking up digital marketing, and the big question on everyone’s mind is: Will AI replace human marketers? The short answer—no, but it will change the way we work. While AI is incredibly powerful, it still has limitations that only...
The Pros of AI in Digital Marketing
Artificial intelligence (AI) is transforming digital marketing, and let’s be honest—it’s exciting and a little intimidating. Businesses of all sizes are leveraging AI to streamline processes, personalize customer experiences, and make data-driven decisions. But is it...
What Functionality Should a New Website Have?
When building a new website, it’s easy to focus on aesthetics—after all, you want your site to look great! But functionality is just as important, if not more so. A beautiful website that lacks essential features won’t drive traffic, engage users, or convert visitors...
Should I Worry About SEO While I Build My Website or After It’s Live?
If you’re building a website, you might be wondering: should SEO (Search Engine Optimization) be a priority now, or can it wait until after the site is live? The answer is clear—start SEO while building your site, not after. Here’s why: 1. Better Website Structure SEO...
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